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Another university adds a custom social networking community to its web presence. Pearse Street Inc a company specializing in social network design and development has built a custom social community for Furman University. Jonathan McInerney VP of Pearse Street Inc says “Furman University is ahead of the curve. Its surprising more universities haven’t jumped on this opportunity. We have built a social software which will increase applicants, engage alumni and lead to greater donations”. Most higher education institutes are developing a presence on social media websites. The forward thinkers have been building student and alumni online social communities. McInerney says … Read More
At Pearse Street we’ve designed and developed many social networking websites. We’re now wrapping up our first development of a University social networking website. What we’ve done is create a site similar to Facebook that caters more to the needs of a University. We’ve incorporated social media features that cater to the needs of educators, students, education departments, admissions & administrators. The University plans to use the website as a recruitment tool & one would think that with the cost of tuition these days they will recoup all expenses rather quickly. Can a College or University social networking website be … Read More
Are you a social media expert or a social networking expert. It seems that many novice marketing hopefuls are claiming to be social media experts. Most have an online marketing resume with on marketing campaign in it and that campaign is marketing themselves as a “social media expert”. Working for a company that creates social networking websites I have a unique perspective on this subject. I contend that a social media expert is someone who plans, designs & develops social media. Am I wrong. I would think someone who uses social media to promote themselves is just “someone who uses … Read More
