Are you a social media expert or a social networking expert. It seems that many novice marketing hopefuls are claiming to be social media experts. Most have an online marketing resume with on marketing campaign in it and that campaign is marketing themselves as a “social media expert”.
Working for a company that creates social networking websites I have a unique perspective on this subject. I contend that a social media expert is someone who plans, designs & develops social media. Am I wrong. I would think someone who uses social media to promote themselves is just “someone who uses social media”. Fuchsia McInerney the CEO of Pearse Street Inc I would consider a social media expert. Scott Monty the “social media expert” at Ford I would consider a personal branding expert. Scott has managed to make his name come up on a google search for “social media marketing”, he has used social media marketing to do this. All of these so called social media experts are perhaps just “social media marketing experts” or maybe just shameless self promoters.
