Are you a social media expert or a social networking expert. It seems that many novice marketing hopefuls are claiming to be social media experts. Most have an online marketing resume with on marketing campaign in it and that campaign is marketing themselves as a “social media expert”.
Working for a company that creates social networking websites I have a unique perspective on this subject. I contend that a social media expert is someone who plans, designs & develops social media. Am I wrong. I would think someone who uses social media to promote themselves is just “someone who uses social media”. Fuchsia McInerney the CEO of Pearse Street Inc I would consider a social media expert. Scott Monty the “social media expert” at Ford I would consider a personal branding expert. Scott has managed to make his name come up on a google search for “social media marketing”, he has used social media marketing to do this. All of these so called social media experts are perhaps just “social media marketing experts” or maybe just shameless self promoters.
This is so funny. I was thinking the same thing all of these crazys are claiming to be experts who have never touched a stitch of code. Most couldn’t even set up a wordpress blog without help from a web designer.
I have to say I agree with that Mike. We once had “new media consultant” with fairly big named clients ask us how to set up a wordpress account.
I have noticed a lot of these people on twitter following me. Asking if I need help promoting my business on twitter.
Oh my gosh seriously. How can someone who has never planed, designed and developed any form of social media call themselves a social media expert. “Yeah I’m an expert I know how to use social media”. Guess what people we built so that any fool would be able to use it even you.
I’m a social media expert. Social Media is SO ME it’s SO ME.
I can see how someone would need a professional to help them develop a social media presence. Some business owners are doing no business social networking these people need a professionals help.
LOL . this is funny. I like the picture. I see both sides of this one. Some companies actually should be hiring some help but at the same time they should be doing this stuff themselves, it’s not that complicated. I guess an on staff “social media expert” is the best answer. Sounds like a cool job to me.