Higher Education Marketing

Another university adds a custom social networking community to its web presence. Pearse Street Inc a company specializing in social network design and development has built a custom social community for Furman University.  Jonathan McInerney VP of Pearse Street Inc says “Furman University is ahead of the curve. Its surprising more universities haven’t jumped on this opportunity. We have built a social software which will increase applicants, engage alumni and lead to greater donations”. Most higher education institutes are developing a presence on social media websites. The forward thinkers have been building student and alumni online social communities. McInerney says “Social media integration is changing the face of higher education marketing, we’re interviewing potential clients for our next university social network. There is a lot of demand for our services in this higher education niche and we want to work with the client we can help the most.”